When we heard that one of our neighbourhood cafes was opening another location with a fresh, new make-your-own salad/sandwich concept, we were immediately intrigued! Using their existing logo, Griffintown Media worked with Soupe Etcetera to develop a brand concept and slogan that would be integrated across all of their new marketing material, including their in-store menus, decorative walls, banner, and e-commerce Web site.

Soupe Etcetera is an Innovative concept in food service at the McGill University Health Centre (MUHC). The cafe is a friendly and inviting space where children, families, employees and friends can go to enjoy a healthy meal, but also obtain education about new and different trends in food and nutrition, all in a relaxed and familiar atmosphere.


Brand concept development · Icons · Menu concept and design · Photography · Banner  · Interior wall design · Web site design · Web site development on e-commerce platform · Custom nutritional calculator application